General Information of the Course

E-Business Dossier

Online Pet Supply Retailing Case

Global Tendencies & Information Technologies

Internet Architecture

Technological Infrastructure

Basics of the E-Business

Classification According to the Target Market

Doing Business on the Internet

Ivey CRM Best Practices

CRM Slides

CRM Document


Galileo Method for Benchmarking

E-Commerce Overview

Customer Perceived Value

Final Project Guide



M.B.A. Miguel Angel Herrera González, Ing.:



Last update on April 18, 2016
(c) M.B.A. Miguel Angel Herrera, all rights reserved